More than 10,000 senior citizens turn 65 each day and will continue to do so until the early 2030s. While they are looking to stay as active and healthy as they can, they also start to look ahead and research senior living options to spend their days peacefully.At least 77% of senior citizens go online each month and almost half of them do so via smartphones or tablets. The number of seniors and their adult children searching online for senior living services is increasing every day.
Seniors have a lot of options when it comes to choosing a senior living facility that will cater to their specific needs. Even if your senior living community provides excellent service and offers a comfortable facility with a range of amenities, unless seniors know about the facilities, your efforts will not provide any results.Most people's decisions about a senior living community are tied to their digital experience - whether it is reading reviews of a facility or contacting a member who is currently availing the senior living facility.
Your senior living facilities could have a wonderful level of respect in the surrounding areas, but those who have not yet ventured into the senior-living world could be unaware of the facilities you offer. You need to be the first name they see when they start their online search and the best way to get the word out is through a solid digital marketing approach.You need to market your senior living community online to make it easy for the senior citizens and their children to find you when they search online.Digital marketing will give your community the visibility it deserves, and drive those prospects to you.
Using senior living marketing techniques will make a big difference for your senior living community. Right marketing solutions will help to identify the right prospects and engage with them throughout their customer journey.
Our senior living marketing solutions will help you to reach out to the prospects when they are looking for a place and show them the benefits associated with your senior living facility. We will give you customized recommendations to improve your online presence and performance.
We can attract your audience and engage them with relevant and valuable content that will establish you as the authority. We will design a sleek, professional website to advertise your services. It will provide clear, concise information in a senior-friendly way, and a simplified, fast checkout to simplify the process for the seniors.
Our senior living marketing experts use the language of the seniors and the location-specific SEO techniques to help seniors find the services in their neighborhood. We will help you to engage prospective customers by connecting on an emotional level, create conversation and encourage participation.
Design easy-to-navigate websites using bright colors and a simple layout to prevent frustration and confusion in senior citizens who are not tech savvy.
Create content to share valuable information with your potential customers and use a language that is commonly used and easily understood by senior citizens.
Establish a regular and strong social media presence for your senior living facility and engage the visitors in a conversation. We retarget prospective customers and increase leads to your business.
Target the right customers and capture their attention on the social media platforms through right messages and attractive advertisements.
Manage your reputation because customers and their loved ones should feel that your senior living facility is a safe and secure place.
Our digital marketing for senior living will optimize your website to make it appear on the search engine results page and be visible to people looking for the facilities you offer.
We provide meaningful and helpful information that will be valuable to your potential customers and make your services more trustworthy. We update information on business listings as prospective customers and their families will often use them to find information
Our experts take care of the reviews and deal with the negative feedback to protect your online reputation. We gather the feedback and keep track of all online conversations regarding your senior living facility.
Your website will have a strong SEO strategy with relevant keywords in the page URL and header and excellent content to keep customers engaged and come back for more.
Our pay per click marketing solutions gives you the ability to reach out to your target audience and acquire leads and conversions without relying on organic traffic.
We structure campaigns to target a specific group of customers by the geographic area around the senior living facility. Our senior living marketing will help you to strengthen your brand name and keep you ahead of your competitors.